X Eases Crypto Ad Ban with New Paid Partnership Framework

X, formerly known as Twitter, has removed cryptocurrency and gambling from its list of prohibited industries for paid promotions.

This move allows influencers and key opinion leaders (KOLs) to legally monetize their crypto content on the platform, provided they adhere to strict disclosure rules.

The updated policy requires influencers to include a 'Paid Partnership' label in their posts, as well as comply with applicable laws, including the Federal Trade Commission's (FTC) regulations on endorsements and testimonials.

This change is seen as a significant shift in X's advertising policies, which had previously banned financial products, including loans, investment services, and crypto.