Meta Explores Blockchain Networks for Faster Creator Payments

Meta's recent introduction of USDC payouts for selected Facebook creators in Colombia and the Philippines marks a significant step towards using blockchain-based payment rails for creator earnings. By leveraging Polygon and Solana as settlement networks, Meta aims to provide faster cross-border transfers.

The program allows eligible users to receive funds directly into crypto wallets, reducing reliance on traditional cross-border payment channels. This model is intended to give creators faster and more flexible access to dollar-denominated earnings.