BeMine Launches Bitcoin Pizza Fest Campaign to Bring Crypto into Everyday Transactions

Crypto platform BeMine is taking a unique approach to user acquisition with its Bitcoin Pizza Fest campaign. Launched on May 18th and running until May 31st, the campaign aims to recreate the original use case of exchanging BTC for pizza.

The idea is simple: users can participate by sharing a photo of their pizza on social media or uploading a receipt from one of four participating pizza chains. In return, they will receive incentives such as temporary access to mining capacity or Bitcoin rewards.

BeMine's CEO, Kiryu Artemev, believes that this approach has the potential to bring crypto into everyday transactions and make adoption more tangible. 'If you look at how Bitcoin entered the real world, it didn’t happen through infrastructure — it happened through a simple purchase,' he said.

The campaign is built around BeMine's core product: fractional access to ASIC mining capacity. This allows users to interact with mining as a service, reducing operational complexity and making it easier for new users to get involved.