Coinbase Unveils Ambitious Expansion into Traditional Markets

Coinbase is rapidly expanding its services to become an 'everything exchange', offering a broad suite of products that span stocks, crypto derivatives, artificial intelligence tools and consumer finance.

The company is introducing stock and ETF trading, options for both equities and cryptocurrencies, thematic and pre-IPO perpetual futures, and tokenized stocks backed one-for-one by U.S. equities.

Coinbase Advisor, a SEC-registered AI-powered investment advisory tool, will provide portfolio recommendations, tax-loss harvesting guidance and market analysis to Coinbase One subscribers in the U.S.