Bitget Wallet Unveils $300K Campaign to Boost Crypto Card Adoption Across Emerging Markets

Bitget Wallet has launched PayFi Odyssey, a multi-phase initiative to drive everyday crypto card and stablecoin payment adoption across emerging markets. The project is built on the Stellar network and includes a $300,000 incentive program running through July 2026. This campaign aims to reward users for completing real payment actions in Asia, Africa, and Latin America.

The launch addresses a structural gap in stablecoin adoption. Despite $35 trillion in stablecoin transaction volume last year, less than 1% reached real-world payments for goods and services. The initiative is designed to position Bitget Wallet among the top crypto card options for real-world stablecoin spending.

'Stablecoin activity has scaled rapidly, but much of it remains concentrated in large-value transfers rather than daily transactions,' said Alvin Kan, COO of Bitget Wallet. 'Our focus is to make digital assets usable in daily scenarios.'