Investors Flee New Tokens for Established Crypto Companies

The digital asset market is undergoing a notable transformation as investors reevaluate their investment strategies. A recent analysis has revealed that more than 80% of tokens launched in 2025 are currently trading below their token generation event (TGE) price.

Research from DWF Labs and Memento Research found that the median drawdown for new listings on major exchanges, including Binance and Bybit, was around 70%. This has led to a significant decrease in investor confidence in the token launch model.

The shift towards publicly listed crypto companies is being driven by institutional investors seeking more stable and secure investment opportunities. These companies, such as Circle, Gemini, and eToro, offer clearer compliance frameworks, audited financials, and defined shareholder rights, making them more attractive to large funds.