Mexican Fans Shut Out as FIFA World Cup Brings Crypto Sponsors

The 2026 FIFA World Cup has returned to Mexico after a 40-year absence, but despite the excitement, many locals feel left out. The tournament, co-hosted by the US and Canada, features 104 matches across 16 cities in the three countries.

Mexico was allocated just 13 games, and the high ticket prices have made it difficult for fans to attend live events. Additionally, pay-TV subscription costs and strict FIFA licensing rules have limited public viewing options, especially in lower-income neighborhoods.

The situation has led to widespread protests among local fans, who feel priced out of their own party. Meanwhile, FIFA has partnered with several crypto companies, including Kraken, Chiliz, and Avalanche, as part of its Web3 strategy.

While these partnerships have generated buzz in the crypto community, they do not appear to address the affordability crisis facing Mexican fans. The Avalanche ticketing pilot, for example, has yet to translate into cheaper seats for spectators.