The Gram (GRAM) token has seen a 3.35% surge over the last ~42 hours, driven by the rebranding from TON and exchange support.
The rebranding, which began mid-June, saw the ticker and branding changed to Gram (GRAM), with continuity of the underlying chain. The blockchain remains The Open Network (TON); only the token name, ticker (TON to GRAM), and icon changed.
This rebrand has been well-received by traders, with Robinhood adding spot GRAM trading on 22 June, expanding retail access for US and EU-style users. Binance is also rolling its TON markets over to the new GRAM ticker and branding, which many traders see as a bullish trigger.
The Gram Store launch has also been touted as a key growth driver for the mini-app economy, powered by tooling like Omniston from the STON.fi ecosystem. This narrative appeal has attracted medium-horizon speculators, who are drawn to the asset's identity being tied directly to Telegram itself.