Kraken's FIFA Sponsorship Gets Unexpected Stress Test from World Cup Upset

Kraken's FIFA sponsorship took an unexpected turn in the 2026 World Cup, as Norway stunned Brazil in the 97th minute of their round-of-16 match.

The match ended 0-0 after regular time and extra minutes, with Bruno Guimarães awarded a penalty that Ørjan Nyland, the Norwegian goalkeeper, spectacularly saved.

This dramatic moment put Norway in the quarterfinals, and it was witnessed by Kraken's logo as FIFA's Official Crypto Exchange Supporter.

The deal, announced on June 9, was seen as a way to bring crypto into the mainstream through high-profile sponsorships. However, investors should be cautious of the risk side of the equation: growth generated during events like this may not translate into sustained trading volume once the tournament ends.