XRP Lands First Crypto Jersey Patch Sponsorship in College Sports

Ripple and Kansas Athletics have announced a multi-year partnership that will feature the XRP logo on all Jayhawks team uniforms, marking the first crypto jersey patch sponsorship for a major college athletics program.

Athletics Director Travis Goff stated that this deal underscores the need for innovative partnerships in college sports. He emphasized that Ripple recognizes the unique reach and passion of the Jayhawk community and has chosen Kansas Athletics as a premier platform to introduce XRP to millions of sports fans.

The agreement also includes branding across athletic facilities, digital properties, and game-day signage. Additionally, Ripple will support financial literacy and technology education initiatives for student-athletes and students, including digital asset education, while expanding career opportunities for University of Kansas graduates through its technology recruitment efforts.