Indonesia Mandates Certification for Crypto Influencers Under New Financial Rules

Indonesia has introduced new rules for social media influencers who recommend cryptocurrencies and other digital financial assets. According to Financial Services Authority Regulation No. 6 of 2026, individuals promoting these assets must obtain competency certification unless they already hold a separate license.

The regulation also limits influencers to promoting only authorized digital assets listed on approved exchanges. Marketing campaigns must be carried out through regulated financial services businesses and distributed through their official communication channels, rather than independent influencer campaigns.

This move joins several other countries in tightening oversight of financial influencers, including Australia, the UK, the Philippines, and South Korea. Regulators are responding to the growing role of social media in investment decisions, with a focus on protecting consumers from potential misconduct by influencers.