Strive's $185M Bitcoin Purchase Highlights Shift Toward Structured Crypto Investments

Strive CEO Matt Cole is defending his company's role in the growth of Bitcoin treasury firms, which provide institutional investors with exposure to Bitcoin without requiring them to own it directly.

Strive holds nearly 20,000 Bitcoins valued at $1.3 billion and offers innovative financial products like perpetual preferred stock to attract cautious investors.

The company's recent $185 million Bitcoin purchase highlights a shift toward structured Bitcoin investments that could broaden institutional adoption of the cryptocurrency.