Morgan Stanley Undercuts Rivals with E*Trade Crypto Trading Pilot

Morgan Stanley, one of the largest investment banks in the world, has entered the retail cryptocurrency market with its E*Trade crypto trading pilot. The service launched on May 6, 2026, and charges a competitive 50 basis points fee per transaction.

This move is significant as it marks another step in the growing trend of traditional financial institutions expanding into direct retail trading access for cryptocurrencies. Morgan Stanley's entry into this market undercuts major competitors such as Coinbase and Schwab, which charge higher fees.