Kraken and FIFA Team Up on Historic World Cup Partnership

Kraken has become FIFA's Official Crypto Exchange Supporter in a significant partnership that marks the first time a major FIFA tournament has carried an official cryptocurrency exchange sponsor.

The World Cup, running from June 11 to July 19, is the largest edition of the tournament ever staged, spread across three countries: the US, Canada, and Mexico.

Kraken's sponsorship deal puts the exchange's brand in front of billions of viewers worldwide. The previous World Cup in Qatar drew an estimated cumulative audience north of 5 billion across the tournament.

Chainlink has also entered the picture, engaging in collaborations tied to fan engagement initiatives for the 2026 tournament.