Block Launches Bitcoin Faucet Campaign with $1 Million in Rewards

Block's recent announcement has sparked interest in the cryptocurrency community with the launch of its Bitcoin faucet campaign at btc.day. The initiative, which runs from April 6 to 10, 2026, offers up to $1 million in rewards over a five-day period.

The campaign is designed to promote Block's ecosystem products, including Cash App and Bitkey. Users can earn BTC by purchasing Bitcoin through Cash App or using the Bitkey hardware wallet. This approach differs from the original 2010 Bitcoin faucet, which simply gave away free BTC to anyone who completed a CAPTCHA.

The campaign's connection to Block's broader corporate pivot is also noteworthy. Following workforce reductions in 2025, the company has consolidated around Bitcoin-focused products, including Cash App and Bitkey. The faucet campaign serves as a public-facing expression of this strategic direction, while also competing for attention in a market where lending platforms are reducing rates and alternative projects are vying for investor attention.