SoFi Launches Bank-Issued Stablecoin to Millions of Customers

SoFi Technologies has made significant strides in its crypto ambitions with the launch of its bank-issued stablecoin, SoFiUSD. The digital dollar token will be available to nearly 15 million customers through the company's banking app, marking one of the clearest signs yet that regulated lenders are moving aggressively into blockchain-based payments.

The launch comes as Washington's regulatory stance toward stablecoins softens following the passage of the GENIUS Act in 2025. Analysts say the regulatory shift is accelerating competition among banks, fintechs, and crypto firms seeking a share of the rapidly expanding stablecoin market now valued at over $300 billion globally.