Serena Sebastiani's Journey from PwC to Fintech Leadership

Serena Sebastiani is a well-known figure in the crypto industry, with over 15 years of experience working with regulators and as a consultant at PwC. She recently made the move to Fuze, one of the fastest-growing fintechs in the Middle East.

Fuze offers distribution channels for stablecoins, including Tether, Circle, and Paxos, and has processed over $5.5 billion in volumes last year. Sebastiani believes that the UAE is pioneering the adoption of stablecoins at scale, with 40% of stablecoin transactions being used for trading purposes.

Sebastiani also touches on her morning routine, which includes waking up early, watching the sunrise, and exercising before heading to work. She emphasizes the importance of staying active and clear-headed throughout the day to tackle challenges in the crypto industry.