Phoenix-based Fold Holdings, Inc., which operates as Fold, has made its Bitcoin Gift Card available on TikTok Shop. The move gives Fold access to over 1 billion monthly active users and more than 70 million shoppers via TikTok Shop.
The audience on TikTok is primarily comprised of Gen Z and Millennials, who are highly engaged and trend-driven. According to a Fold survey from last year, 60% of consumers said they were interested in gifting Bitcoin during the holiday season.
'We are proud to be the first and only Bitcoin gift card available on TikTok Shop,' said Will Reeves, Chairman and CEO of Fold. 'This is an important step toward making bitcoin as easy to give as any other gift card.'
The Fold Bitcoin Gift Card is part of a broader effort by the company to make digital assets more accessible in mainstream consumer finance.