Blockchain Ticketing Experiment Shines Amidst World Cup Chaos

The World Cup final at MetLife Stadium was marred by chaos as fans and media attempted to enter, highlighting the need for blockchain-based ticketing solutions.

FIFA's partnership with Kraken, announced on June 9, 2026, aimed to educate fans about digital assets through the world's most-watched sporting event.

The FIFA Collect platform, built on the Avalanche network, generated over $25 million in sales and created more than 85,000 blockchain addresses as of mid-June 2026. The platform handled NFT ticketing alongside digital collectibles.