Crypto.com Marketing Head to Depart After Almost Six Years of Service

Crypto.com's high-profile marketing efforts have been led by Chief Marketing Officer (CMO) Steven Kalifowitz for nearly six years. However, he will be stepping down from his role on June 30.

Kalifowitz has overseen the company's massive partnerships and campaigns, including a $700 million deal with the Crypto.com Arena in Los Angeles, formerly known as the Staples Center.

Crypto.com has become a global brand during Kalifowitz's tenure, investing over $1 billion in partnerships. The company has also partnered with Formula 1 and the Ultimate Fighting Championship (UFC).