Indonesia Mandates Certificates for Crypto Influencers, Tightening Marketing Regulations

Indonesia has strengthened its regulatory framework for cryptocurrency marketing by mandating competency certificates for social media influencers. The country's Financial Services Authority introduced Regulation No. 6 of 2026, which requires individuals promoting digital assets to obtain certification before endorsing them on their platforms.

The regulation restricts promotional activities to registered assets and authorized service providers, while holding regulated companies accountable for influencer-driven marketing campaigns. Influencers must verify that promoted service providers maintain valid regulatory authorizations and may only endorse digital assets listed on government-approved trading platforms.

Authorized financial institutions are now responsible for overseeing and controlling all cryptocurrency marketing initiatives, ensuring that promotional content meets accuracy and compliance standards. This includes reviewing and approving content before publication through sanctioned channels and distributing campaigns exclusively through officially designated communication platforms.