AI-Generated Personas in Crypto Journalism Raise Concerns

An ongoing trend in the increasing use of artificial intelligence (AI) in journalism has led to concerns about the authenticity of certain writers and their potential use of AI-generated personas.

A recent investigation by Press Gazette found that four finance writers published across major financial outlets could not be conclusively verified as real journalists. The investigation, which involved analyzing profiles and identifying links between the writers and an Israeli blockchain public relations firm, raised questions about the role of AI in journalism and its potential impact on public trust.

The study also highlighted the widespread use of AI among UK journalists, with 56% using it professionally at least once a week. The investigation found that many journalists view AI as a threat to their profession, with 62% considering it a 'large' or 'very large' risk to journalism.