Emerging Markets Drive Stablecoin Demand as VC Focuses on US and Europe

The stablecoin market has seen tremendous growth in recent years, with transaction volume exceeding $28 trillion in 2025. This surpasses even Visa and Mastercard's combined volumes.

Despite this massive demand, most venture capital (VC) remains concentrated in the US and Europe, where the focus is on institutional products. However, the real action is happening elsewhere.

Nigeria alone has over 26 million crypto users, with 59% of them holding USDT. Across Latin America, stablecoin flows represent 7.7% of regional GDP, according to IMF data.

Alex Witt, General Partner at Verda Ventures, argues that funds backing founders in emerging markets like Lagos, São Paulo, and Manila will reap the biggest stablecoin returns over the next decade.