Kucoin Partners with UAE Team Emirates for Exclusive Crypto Sponsorship

Kucoin, a leading cryptocurrency exchange, has solidified its global presence by partnering with UAE Team Emirates for the prestigious Tour de France. The agreement makes Kucoin the exclusive crypto exchange sponsor of UAE Team Emirates, XRG and marks a significant milestone in the exchange's sports marketing efforts.

The partnership will see Kucoin's branding featured prominently across the team's buses, support vehicles, and fleet cars throughout the three-week race. This exposure is expected to reach one of the largest global television audiences in sports, providing Kucoin with valuable visibility in key markets where cycling holds cultural significance.

According to BC Wong, chief executive of Kucoin, the partnership reflects the exchange's commitment to supporting world-class achievements and teamwork. 'World-class achievements are never solitary, they require a dedicated team moving in unison toward a shared vision,' Wong stated.