Coinbase Expands Financial Services with Stock Trading Launch

Coinbase, a leading cryptocurrency exchange, is embarking on a strategic shift to transform its identity into a comprehensive financial marketplace.

The company has launched stock and ETF trading for all its U.S. users, expanding its services beyond digital currencies and reducing reliance on the volatile crypto markets.

This move positions Coinbase to compete more directly with established multi-asset fintech brokers, as it now offers a unified platform for managing and trading multiple asset classes within a single interface.