LG Builds Arbitrum-Based Blockchain for Digital Advertising

LG Electronics is building a blockchain network for advertising and media use, according to Fortune. The company has chosen Arbitrum, an Ethereum layer-2 solution developed by Offchain Labs, as the foundation of its new platform.

The LG Electronics network aims to make digital advertising more transparent and efficient through on-chain transactions. It will record how customers interact with ads and provide a shared database for advertisers and publishers.

LG Electronics has already run a pilot project related to this with an anonymous Japanese advertising agency, Fortune reported.