Crypto.com and Fanatics Collectibles Unite Football Fans with Unique Match Coin Experience

Crypto.com has announced its latest collaboration with Fanatics Collectibles to bring football fans closer to the action at the UEFA Champions League Final. As part of this world-first activation, one lucky fan will win a premium, limited-edition Topps Now 'Relic' Trading Card featuring an embedded Crypto.com Match Coin.

The Match Coin was flown into the Puskás Aréna in Budapest by a drone and unveiled by UEFA Ambassador Ashley Cole ahead of the final. The coin will be delivered to the Referee who will use it to kick-off proceedings, before being embedded into the Relic card at Topps' printers in Munich.

Crypto.com has been working with Topps throughout the season to offer fans the chance to win digital collectibles that unlock VIP experiences. By tokenising the physical coin on the Cronos Blockchain, Crypto.com is uniting two groups of sport fans - those who collect NFTs and those who collect trading cards.