Brazil Leads TradFi's Stablecoin Revolution Amid Global Growth

Brazil has become a focal point for traditional finance's (TradFi) shift towards stablecoins, driven by regulatory clarity and collaboration between institutions. This trend was evident at the MERGE São Paulo 2026 conference, where leaders from the financial and crypto-asset sectors gathered to discuss the future of digital assets.

Monica Long, President of Ripple, highlighted Brazil as the company's fastest-growing market for stablecoin-based products. She attributed this growth to collaboration between the private sector and the Central Bank, as well as regulatory clarity. This has led to organic adoption of stablecoins in import and export operations, with significant volumes visible in blockchain transaction data.

Ripple is among the major players pushing into the market, with its stablecoin 'Ripple Dollars' already among the top five dollar-backed stablecoins. Other big names such as Visa and Stripe are also entering the field, with Visa's Antônia Souza emphasizing the goal of connecting the dots between stablecoins, tokenized assets, and CBDCs while maintaining a familiar experience for end-users.