Stablecoins Gain Ground in Latin America's Crypto Market

Latin American users are increasingly turning to stablecoins as a means of payment and store of value, according to a recent report by Bitso.

The cryptocurrency exchange's 2025 Crypto Landscape in Latin America report analyzed data from nearly 10 million customers across key markets, including Argentina, Brazil, Colombia, and Mexico. The study found that stablecoins like USDC and USDT comprised over 70% of all cryptocurrency bought in Argentina, while Bitcoin remained the most widely held asset overall.

The prevalence of stablecoins indicates a shift towards using cryptocurrencies as financial infrastructure for savings, payments, and cross-border value transfer, rather than solely as speculative instruments. This trend is driven by users seeking stability and liquidity in a region with troubled economic conditions.