KuCoin Partners with Champion Cyclist Pogačar Amid Regulatory Scrutiny

KuCoin, a cryptocurrency exchange that has recently settled a case in the US related to Anti-Money Laundering (AML) regulations, has partnered with Pogačar, the champion cyclist. The partnership is part of KuCoin's efforts to expand its global presence and align itself with international regulatory standards.

The closure of the AML case in 2025 resulted in a settlement of around $300 million and an agreement by KuCoin to exit the US market for a defined period. This move marks a significant step towards strengthening compliance safeguards and enhancing transparency within the platform.

However, the partnership with Pogačar raises questions about the athlete's association with an operator that has faced regulatory issues. As the crypto sector continues to evolve and become increasingly regulated, athletes' reputations are tied to their partners. This partnership is a strategic move by KuCoin to leverage Pogačar's global influence and credibility.