Bybit Leads Crypto Adoption Growth in 2025 with Regulatory Approvals

Cryptocurrency adoption has seen significant growth in 2025, with global ownership rates increasing by 16% to reach 8.7%. According to data presented by Ben Zhou, CEO of Bybit, this trend is particularly pronounced in highly unbanked regions, where cryptocurrency provides an accessible means of participating in the financial market.

Bybit has been at the forefront of this growth, expanding its footprint through new product releases and services. The company launched a crypto debit card in the European Economic Area, which recorded over $1 billion in volume and settled 32 million transactions. Bybit Pay, the other pillar of Bybit's fiat-to-crypto infrastructure, facilitated $360 million in payments.

The company has also been developing its TradFi capabilities, releasing a product called Bybit TradFi that supports over 200 traditional pairs. This move is aimed at attracting traders seeking to capitalize on traditional finance opportunities. Bybit has also been collaborating with banks and custodians to connect TradFi institutions to blockchain through real-world asset tokenization.

In the coming year, Bybit plans to release another major product, MyBank, which will offer retail banking services to users who have completed KYC checks. This move is part of Bybit's broader strategy to evolve beyond being a simple exchange and become a comprehensive financial platform that connects everyone globally.