Bitcoin adoption has hit new heights in 2025, despite a significant drop in price. According to a recent report by River Report, institutional investors have continued to invest in Bitcoin, with collective purchases reaching 829,000 BTC. This trend is consistent with historical patterns, which show that adoption and price often move on different timelines.
The report notes that registered investment advisers have increased Bitcoin positions for eight consecutive quarters, investing around $1.5 billion in Bitcoin ETFs quarterly over the past two years. Additionally, millions of private investors gained access to Bitcoin through brokerage accounts, pension plans, sovereign wealth funds, and corporate balance sheets.
Companies became the largest buyers in 2025, with crypto-corporate entities accounting for most transactions, growing 2.5-fold over the year. This growth is attributed to a favorable regulatory environment in the US, which has allowed banks to develop Bitcoin-based products.