World Cup Attendance Record Shattered as Crypto Partnerships Thrive

The 2026 FIFA World Cup has shattered its own attendance record, drawing in over 3.6 million spectators for the first 60 matches of the tournament. The 48-team format, a new addition to the men's tournament, appears to have been a major driver of this success, with a staggering 99.7% capacity utilization across venues in Canada, Mexico, and the United States.

The World Cup has also become a proving ground for crypto partnerships, with Kraken serving as the Official Crypto Exchange Supporter and Chainlink powering prediction markets tied to match outcomes through its oracle infrastructure.

Fan tokens for participating national teams have seen significant price movements, directly correlated with on-pitch performance. For example, a surprise group stage exit led to a decline in token value, while an underdog's advancement triggered a buying frenzy.