FIFA World Cup 2026 Kicks Off with Cryptocurrency Partnerships

The FIFA World Cup 2026 kicked off on June 11, marking a significant milestone for fan engagement through cryptocurrency partnerships. The tournament features 48 teams and 72 group stage matches across 16 host cities in Canada, Mexico, and the US.

Kraken was named the Official Crypto Exchange Supporter of the competition, making it the only major exchange with that distinction heading into the biggest sporting event on Earth.

Algorand serves as FIFA's blockchain partner, powering initiatives like FIFA+ Collect NFTs and NFT-based digital ticketing services. Chiliz fan tokens allow supporters to engage beyond just watching, with interactive features like polls and voting.