MARA Holdings Partners with Starwood Capital for AI-Ready Data Centers

MARA Holdings, a leading bitcoin mining company, has made a significant expansion into the data center market through a strategic partnership with Starwood Capital Group.

The partnership will see select MARA facilities converted into advanced data centers serving artificial intelligence (AI) and high-performance computing (HPC) customers. This move reflects a broader industry trend of bitcoin miners pivoting toward AI data center development in response to tightening profit margins due to rising energy costs, fluctuating bitcoin prices, and increasing competition.

The joint venture will be overseen by Starwood Capital's data center platform, Starwood Digital Ventures, which manages over $125 billion in assets. Both companies will co-finance and operate the projects, with plans to deliver approximately 1 gigawatt of computing capacity in the near term, scaling beyond 2.5 gigawatts over time.