FIFA World Cup Blockchain Partnership Under Fire Amid Trump Controversy

The FIFA World Cup has become embroiled in controversy surrounding its partnership with US President Donald Trump, who is using the tournament to promote his image. This cozy arrangement between Trump and FIFA President Gianni Infantino has drawn sharp criticism from observers.

FIFA initially partnered with Algorand in 2022 to launch its digital asset strategy, but later ditched the platform in May 2025 in favor of Avalanche's infrastructure. The organization now runs a dedicated layer-1 blockchain built on Avalanche's architecture, which offers faster finality and custom subnets.

Avalanche's relationship with FIFA represents one of the highest-profile enterprise use cases in crypto, with every digital collectible minted, traded, or purchased running through Avalanche's infrastructure. Traders should watch actual on-chain activity on FIFA's platform during the tournament, as well as whether the political backlash translates into fan boycotts of official digital products.