Kraken Scores Big in FIFA Deal as England Wins Historic Comeback

The FIFA World Cup match between England and the Democratic Republic of Congo on July 1 was historic for two reasons. On the pitch, Harry Kane scored twice in the final 15 minutes to give England their first World Cup victory after conceding the opening goal since the 1966 final.

Kraken, a US-based crypto exchange, made history off the pitch as well with its title as Official Crypto Exchange Supporter of FIFA World Cup 2026. This deal is the first of its kind in FIFA history and focuses on fan engagement and driving crypto adoption across North America and Europe.

Despite Kraken's involvement, there was little trading activity in fan tokens tied to either England or DRC during the match. This suggests that the market for team-specific tokens has not yet found a durable floor.