Indonesia Cracks Down on Financial Influencers with Stricter Disclosure Rules

The Indonesian government has introduced stricter regulations for financial influencers to promote transparency and prevent market manipulation. The country's Financial Services Authority, OJK, issued POJK No. 6/2026 on June 24, requiring influencers to disclose any economic interests they have when promoting financial products, including investments, loans, and digital assets.

The new rules also mandate that financial influencers hold specific licenses or certifications before disseminating information about financial products. This includes crypto promotions, which must occur exclusively through officially licensed channels.

The regulation aims to prevent unchecked influencer activity from distorting markets and damaging retail investors who follow advice from people with undisclosed financial motivations.

For retail investors in Indonesia, the immediate effect of these new rules should be greater transparency. Knowing whether an influencer is being compensated to promote a particular token or financial product is now mandatory information that must be disclosed.