KuCoin Teams Up with UAE Cycling Squad for Tour de France Debut

KuCoin, a major cryptocurrency exchange, has partnered with UAE Team Emirates, XRG, a professional cycling team.

The collaboration will be showcased during the Tour de France, where KuCoin branding will appear on the team's buses and support vehicles. This partnership marks another step in KuCoin's sports sponsorship activities and broader brand-building efforts.

KuCoin CEO BC Wong stated that the company values teamwork and discipline, principles also guiding its approach to building digital asset infrastructure for users worldwide.