FinanceFarm AG Unveils Blockchain-Powered Sales Platform for Luxury Assets

Switzerland-based FinanceFarm AG has announced the launch of its structured co-ownership platform, which enables the sale of high-value non-bankable assets such as luxury watches, fine art, collectibles, and selected raw materials. The platform uses blockchain technology to provide a transparent and efficient sales process.

The traditional infrastructure for selling these types of assets has been criticized for being opaque and slow, with auction houses charging high commissions and resale dealers offering uncertain pricing. FinanceFarm's platform aims to address this issue by providing a fully digital process with zero fees for sellers and payout in days.