Trump and Melania Tokens Plunge Over 90% as Retailers Suffer Heavy Losses

The recent performance of the Trump and Melania tokens has been a topic of discussion among cryptocurrency enthusiasts. The tokens, which were launched over a year ago, have seen significant price declines, with TRUMP dropping 92% to $3.6 from its all-time high of $75 and MELANIA plummeting 99% to $0.12 from a peak of $13.05.

CryptoRank's analysis revealed that retail investors have lost an estimated $4.3 billion, while insiders have realized around $600 million in gains. The data also showed that for every $1 earned by insiders, retail participants lost about $20.

The liquidity mechanics and on-chain transfers of the tokens are being scrutinized, with some attributing the losses to the structural design rather than overall market conditions. The primary deployment address transferred $94 million in USDC to Coinbase in December 2025, and approximately $2.7 billion in insider-held tokens remain locked in smart contracts until 2028.