Kraken Becomes First Crypto Exchange to Partner with FIFA World Cup

The recent FIFA World Cup final between Spain and Argentina at MetLife Stadium on July 19 was a major event in the world of sports, but it also marked a significant milestone for cryptocurrencies. For the first time, a crypto exchange has secured an official partnership with FIFA, the governing body of the world's most popular sport.

Kraken was named the Official Crypto Exchange Supporter of the 2026 FIFA World Cup on June 9, and this deal is designed to boost fan engagement and crypto awareness across North America and Europe, the tournament's two largest viewer markets.

FIFA has also taken steps to integrate blockchain technology into its operations. In June 2025, it migrated its FIFA Collect digital collectibles platform to a proprietary FIFA Blockchain built on Avalanche technology. This gives FIFA more control over transaction fees, speed, and user experience.