Strive Inc. Charts a Course for Institutional Bitcoin Exposure

Strive Inc., led by CEO Matt Cole, is emerging as a major player in the Bitcoin treasury sector. The company offers institutional investors a way to gain exposure to Bitcoin without directly handling cryptocurrencies.

Cole argues that Bitcoin treasury companies like Strive hold significant promise despite skepticism from traditional financial sectors. Established as a vehicle for those wary of digital currencies, Strive provides alternatives such as perpetual preferred stock.

As of July 2026, Strive has amassed approximately 19,921 Bitcoins valued at around $1.3 billion following the acquisition of Semler Scientific in early 2026.