Rakuten has made a significant move in the world of digital assets by integrating XRP into its consumer ecosystem.
The Japanese e-commerce company has embedded XRP directly into its Rakuten Pay platform, allowing users to spend, trade, and convert loyalty points into the cryptocurrency.
This integration is expected to increase adoption of digital assets among Rakuten's 44 million users and marks one of the most expansive real-world deployments of cryptocurrency within a consumer platform.