US Customs Partners with Tru Identity to Boost AI-Powered Cargo Screening

US Customs and Border Protection (CBP) has partnered with Tru Identity to revamp its customs entry process using artificial intelligence. The goal is to catch tariff evasion and illegal goods before they reach US soil.

The partnership involves the use of Tru Identity's risk analysis platform, which screens customers, monitors product catalogs, and pre-screens shipments to minimize delays at customs. The platform also incorporates blockchain technology to ensure data immutability, allowing for an auditable trail of risk assessments that can withstand regulatory scrutiny.

Tariff fraud, illegal transshipment, and deliberate misclassification of goods have become persistent headaches for CBP. When companies label luxury electronics as 'household goods' to dodge duties or route products through a third country to obscure their true origin, it costs the US government revenue and undermines legitimate businesses competing on honest terms.

The initiative appears to be in its early phases, with no launch timeline, contract value, or performance benchmarks publicly disclosed. However, Tru Identity's terms of service were updated on February 20, 2026, explicitly referencing the CBP partnership, suggesting the relationship is active and evolving rather than purely aspirational.