Ondo Finance Taps Invesco Vet to Expand Tokenized Portfolios

Ondo Finance has made a significant move to expand its tokenized asset strategy by appointing former Invesco executive John Hoffman as managing director and head of product portfolios.

Hoffman will oversee the design and distribution of tokenized investment products, including those linked to existing Ondo offerings. These new products will extend beyond Treasury-focused investments and tokenized equities.

The appointment comes as asset managers increase activity in blockchain-based versions of traditional financial products. The tokenized asset market has surpassed $30 billion in value, according to RWA.xyz data.