Kraken's FIFA Deal Sparks Crypto Frenzy at the World Cup

The controversy surrounding refereeing decisions at the World Cup has highlighted the growing influence of crypto in global football.

England head coach Thomas Tuchel expressed frustration after a red card and penalty call in his team's match against Mexico, stating that referees are 'just not good enough.'

FIFA's partnership with Kraken as the official crypto exchange supporter of the 2026 World Cup marks one of the biggest endorsements for digital assets from a mainstream global institution.

The Chiliz blockchain and Socios.com platform have become key infrastructure for fan tokens, allowing supporters to vote on club decisions, access exclusive content, and speculate on match outcomes.