Kraken Kicks Off FIFA World Cup 2026 as Official Crypto Exchange Partner

The FIFA World Cup 2026 has kicked off in Miami's Hard Rock Stadium, marking the first expanded tournament in history with 48 teams competing. Saudi Arabia is set to face Uruguay on June 15, but for crypto enthusiasts, the real excitement lies off the field. Kraken has partnered with the tournament as its official crypto exchange partner.

The match pits Saudi Arabia, ranked 61st globally, against Uruguay at 16th in the FIFA rankings. However, the underdog Saudis have a history of surprising opponents at World Cups, having beaten Argentina in their opening match at the 2022 tournament in Qatar.

Kraken's partnership with the tournament positions it as a major player in the crypto space, alongside Chiliz and its Socios platform. The fan-token ecosystem, powered by Chiliz, allows fans to vote on minor club decisions and access exclusive rewards.