The BRC-20 standard is an innovative protocol that enables the creation of tokens directly on the Bitcoin blockchain. By leveraging the Ordinals protocol, BRC-20 tokens inscribe JSON data onto individual satoshis, allowing for simple and efficient management of token supply and movements.
One of the key features of BRC-20 tokens is their ability to support a 'fair launch' mechanism, where developers deploy tokens but do not reserve them for themselves or early investors. This approach has gained popularity among community-driven projects and memecoins.