KU Athletics Unveils Cryptocurrency Patch Deal with Ripple and XRP

The University of Kansas has announced a five-year jersey patch deal with Ripple, a digital finance company that will feature the cryptocurrency XRP on all athletic uniforms. This agreement is considered one of the most lucrative in college sports to date.

Kansas Athletics Director Travis Goff stated that they chose this partnership because it encompasses all programs and transcends just being a jersey patch sponsor. Ripple CEO Brad Garlinghouse, a Kansas graduate, brokered the deal through his relationship with Goff.

The agreement includes branding across various athletic venues, digital properties, event signage, and financial and technology education programs for KU athletes. Ripple will also work to place Kansas graduates in the technology industry through job placements, internships, and more.